I was recently visiting the Pictage blog checking out some of the ‘Ask & Learn’ and podcast sessions and came across this Video of Mike Colón explaining how to choose images that resonate with your target audience. He suggests choosing an image with ‘impact’. I’ve know this for years, if not intuitively, but I still find a lot of photographers may overlook this detail and miss out on this opportunity. At one point he mentions not using images for publication that contain ‘plastic’ chairs. Sometimes folks it’s the little things that make all the difference. Enjoy…

Original source of video.