Since there was some confusion around the last post about Flash site optimization, I thought I would start this post by clarifying a few things.

First, this series of posts are meant to give you a basic guide to optimizing an existing Flash site. If you are building a site from scratch or redesigning your current site, I do not recommend creating a Flash based site. If you must use Flash in a new site or redesign, use it minimally, do not create the entire site inside one Flash movie, but rather make separate Flash movies for each of the site’s pages. This will make search engine optimization for your Flash site much easier and more effective.

Part II : Flash site optimization for wedding photographers.

Here are 3 additional do it yourself tips to get started optimizing your flash site.

I. Create an HTML contact form: this makes it much easier to track your inquiries and where they are coming from.

II. Create a Blog: How does this help optimize my Flash site you may ask… It does it by indirect means. It adds ‘pages’ that are ‘search-engine friendly’ to you site and provides more opportunities for potential clients to find your site through search.

III. Add text outside the Flash movie: Text should be written for site visitors, not for the search engines. Text should include your keywords where appropriate. DO NOT create pages of content just for the search engines. These types of pages can get your site banned from the search engine’s index.

There you have it, 3 more easy tips for optimizing your Flash site for search engines.