Twitter Strategy 101 | FolioMojo | 4 photographers

Twitter is all the buzz lately, as I’m sure you’re well aware. Twitter can be used to great effect in building your business, if you have a strategy and know some basics about how to operate. This post seeks to give the basic tools for a simple Twitter strategy. Enjoy!

Twitter Etiquette

• Be genuine – Be yourself, and tweet yourself.
• Don’t SPAM – No one enjoys your [nameless] pharma sales pitch!
• Add value – Ask if your Tweet will add value to the community before posting.
• Skip the auto DM, you don’t need it and it just fills up my inbox.

Design and Branding

• Profile design – Use a design that is consistent with your personality or business.
• Photo of you –  This personalizes and humanizes. People like to see another person communicating with them, rather than an automated tool or a faceless voice.
• Links – Place a link to your website or blog on the profile. Then go further and add a link to your Linkedin page, Facebook, etc. on the image background.
• Contact info – It might be a good idea to include other ways people can contact you including other social networking sites.

Listen, Engage, Interact, and Communicate
This is a conversation community. That means two-way communication. You’ll find so many people that simply use Twitter as another ‘Push’ marketing channel where they post about themselves without regard.

• Monitor your brand – In some cases it might be useful for you to do searches for your name and brand name to see if anyone it tweeting about you. You can use the search function at search.twitter.com.
• Monitor your friends questions – This goes right back to being useful. If one of your friends has a question that you might be able to answer, why not help them out?
• Connect with customers – Satisfied customers tell 3 people, unsatisfied customers tell 3,000.
• Poll your followers – Use a service like Twtoll and share the results with your followers.

Develop relationships with your customers, friends and colleagues, and most of all, follow me here @foliomojo, twitter.com/foliomojo!

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Mike Colón | Choose an Image with Impact

I was recently visiting the Pictage blog checking out some of the ‘Ask & Learn’ and podcast sessions and came across this Video of Mike Colón explaining how to choose images that resonate with your target audience. He suggests choosing an image with ‘impact’. I’ve know this for years, if not intuitively, but I still find a lot of photographers may overlook this detail and miss out on this opportunity. At one point he mentions not using images for publication that contain ‘plastic’ chairs. Sometimes folks it’s the little things that make all the difference. Enjoy…

Original source of video.

David Jay | Free to Succeed Tour

David Jay and his Free to Succeed Tour stopped in downtown Austin this evening with guest speaker wedding photographer Jasmine Star. It’s a must see. David gave invaluable insight into making your business work for you and not the other way around, and teaches us to forget the ‘How’ and to start thinking about the ‘Why’ we are doing what we are doing. I believe David is hinting at some universal turnkey principles that resonate strongly with myself.

Jasmine Star, after telling her touching personal story, dove into Branding, it’s importance, and how to create one. If you’ve seen Jasmine’s branding and heard her story, you know she’s qualified to K.I.R.

It was good to meet everyone on the tour crew.

Go see them if you have the opportunity!

Peace.